Newsroom
Independent news on AI, software, business & search.
Original work, sourced and reviewed. Written for operators and builders, not for a featured snippet.
AI & SEARCHAI overviews and the slow death of the ten blue links
Search is becoming an answer. The companies that get cited will look different from the companies that used to rank.
DIGITAL PRDigital PR is not a guest post with better lighting
If the story would not stand up without a link at the end, it is not PR. It is inventory.
SAASThe SaaS page sales will actually send
If your ranking URL embarrasses the account executive, you do not have an SEO win. You have a screenshot.
NEWSROOMWhy we still kill listicles
A newsroom that publishes ‘27 tools’ is not a newsroom. It is a content mill with a nicer serif.
ECOMMERCEEcommerce SEO is architecture, not a blog
Collection pages, crawl budget, and the unfashionable work of making a catalogue make sense.
MISSION