Work
Selected campaigns.
Names are anonymised where clients asked. Numbers are from the engagements, not from a pitch deck. We publish fewer case studies than we run, only the ones we are willing to put a byline on.
B2B SaaS · 2025 · SaaS Marketing
From a silent category to a library sales actually forwards.
A mid-market analytics company with a strong product and a blog nobody on the sales team would send. We rebuilt positioning, comparison pages, and a PR motion aimed at operators.
3.1×
Organic trials in two quarters
4
Money pages in the top 5
11
Independent editorial placements
Ecommerce · 2025 · Ecommerce & Shop Ranking
A catalogue that could rank, not a blog taped to a shop.
A DTC home brand bleeding crawl budget into facets and competing with its own thin collection pages. Architecture first, content second, PR last.
−62%
Indexed parameter URLs
+41%
Organic revenue, two quarters
8
Collections in the top 10
AI tools · 2026 · AI Tools & Answer Engines
Cited in the overview, not just ranked under it.
An AI writing tool that ranked and still never appeared in AI overviews. We rebuilt entity, definitions, and the off-site source graph.
7
Queries with overview citations
2.4×
Non-brand organic clicks
5
Specialist editorial mentions
Fintech · 2025 · Digital PR
Trust, on the record, in publications a compliance team can live with.
A payments company that needed coverage without the usual fintech theatre. Original research, named spokespeople, trade and business titles.
9
Live editorial URLs
0
Legal rollbacks after publication
DA 70+
Four of the nine placements
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