A payments company that needed coverage without the usual fintech theatre. Original research, named spokespeople, trade and business titles.
What changed
We started with the constraint rather than a list of tactics. The desk rebuilt the structure, created pages with a clear job, and put the story in front of publications and people who could use it.
The result was a system the client could keep operating after the engagement: clearer architecture, stronger evidence, and a path from discovery to the action that matters.