A mid-market analytics company with a strong product and a blog nobody on the sales team would send. We rebuilt positioning, comparison pages, and a PR motion aimed at operators.
What changed
We started with the constraint rather than a list of tactics. The desk rebuilt the structure, created pages with a clear job, and put the story in front of publications and people who could use it.
The result was a system the client could keep operating after the engagement: clearer architecture, stronger evidence, and a path from discovery to the action that matters.