An AI writing tool that ranked and still never appeared in AI overviews. We rebuilt entity, definitions, and the off-site source graph.
What changed
We started with the constraint rather than a list of tactics. The desk rebuilt the structure, created pages with a clear job, and put the story in front of publications and people who could use it.
The result was a system the client could keep operating after the engagement: clearer architecture, stronger evidence, and a path from discovery to the action that matters.