A DTC home brand bleeding crawl budget into facets and competing with its own thin collection pages. Architecture first, content second, PR last.
What changed
We started with the constraint rather than a list of tactics. The desk rebuilt the structure, created pages with a clear job, and put the story in front of publications and people who could use it.
The result was a system the client could keep operating after the engagement: clearer architecture, stronger evidence, and a path from discovery to the action that matters.