What is Digital PR?
Digital PR is the practice of earning editorial coverage in online publications by giving journalists stories worth writing about. The result is a real mention or link from a publication your audience already reads.
We focus on the story, and the link follows naturally. Digital PR placements tend to have higher authority, more referral traffic, and last longer than placements that exist purely for SEO.
What you get
Real coverage
Mentions in publications your audience actually reads, written by real journalists, with the editorial bar to match.
Compounding links
Editorial coverage produces links that age well, that survive algorithm updates, and that drive referral traffic for years.
Transparent reporting
You always know exactly which outlets we pitched, what we pitched them, and what ran. No vanity dashboards.
Senior team
Your campaign is run by senior practitioners with real PR experience — not handed off to a junior or an outsourced VA.
How it works
- Discovery — we learn your business, your audience, and the outcomes that matter to you.
- Angle — we identify the story worth telling, backed by data, evidence, or a real expert perspective.
- Execute — we pitch, follow up, and report weekly. We do not just send a press release and hope.
- Measure — we report on placements, links earned, referral traffic, and brand mentions across the web.
Frequently asked questions
What is digital PR?
Digital PR is the practice of earning editorial coverage in online publications by giving journalists stories worth writing about. The result is a real mention or link from a publication your audience already reads.
How is digital PR different from traditional link building?
Traditional link building often focuses on placements, regardless of story. Digital PR focuses on the story, and the link follows naturally. Digital PR placements tend to have higher authority, more referral traffic, and last longer.
What kinds of stories work?
Original data, original research, expert commentary on breaking news, contrarian takes backed by evidence, and product launches with a real angle. Generic “thought leadership” pitches do not work.
Do you guarantee Forbes or TechCrunch coverage?
No one can guarantee tier-1 coverage, and anyone who says they can is not being honest. We do guarantee a real PR process run by people who have placed stories at those outlets.
How long does a digital PR campaign take?
Most campaigns run 4-8 weeks from kickoff to placements. We pitch, follow up, and report weekly so you always know where things stand.
What does pricing look like?
Digital PR engagements are typically priced as a monthly retainer. The exact number depends on scope, target publications, and content needs. We quote after a free consultation.
Ready to get started?
Tell us about your business and the story you want to tell. We’ll come back with a plan.