Most digital PR is a spreadsheet of guest posts dressed up as journalism. The work looks busy but the publications would not have run the story if the brand had not paid for a campaign.

Real coverage is the product. Links are the residue. The way you tell the difference: a real outlet runs a real story with a real editor attached, and a real reporter’s byline. A fake link lives on a page that exists only to sell links.

MagTimes pitches the same way a newsroom would. We bring a real angle, a real reporter, and a publication that would have run the story even if nobody was paying for the campaign.


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