NEWSROOM × GROWTH · BERLIN / LONDON
Director of Digital PR
Campaigns that start with a story an editor wants. Previously at a European business title.
Work with Elena admin@magtimes.netBiography
Elena builds digital PR campaigns from the newsroom outwards. She has sat on both sides of the pitch, as a journalist and as a campaign lead, which is why MagTimes does not send 200-word ‘thought leadership’ emails at 4pm on a Friday.
Her campaigns are built around data, original commentary, and people who can go on the record. Coverage is the goal. The link is a receipt.
Editors can smell a campaign that has no story. So can readers.
Selected campaigns
Original survey placed in two national business sections and four trade titles.
Standing relationships with four specialist editors for reactive quotes.
The rest of the masthead
Send a brief. We reply within one business day with a plan, or an honest no.
