JW

GROWTH · MANCHESTER

James Whitfield

Head of SEO & Search

Technical SEO, information architecture, and the unglamorous work that makes content compound.

Work with James admin@magtimes.net

Biography

James runs search at MagTimes. He has led SEO for publishers, SaaS companies, and large catalogues, the kind of sites where a bad facet can waste a crawl budget for a year.

He treats rankings as a lagging indicator. The work is architecture, internal links, templates, and the discipline to not publish ten thin pages when one honest one would do.

Content without architecture is a library with no shelves.

Selected campaigns

Catalogue indexation rebuild

Removed 60% of parameter waste; category pages entered the top 10 for head terms.

SaaS docs SEO

Documentation organic became the second-largest trial source within two quarters.

From the newsroom

Writing

AI overviews and the slow death of the ten blue links

Search is becoming an answer. The companies that get cited will look different from the companies that used to rank. ECOMMERCE

Ecommerce SEO is architecture, not a blog

Collection pages, crawl budget, and the unfashionable work of making a catalogue make sense.

Ready to grow the traffic that actually matters?

Send a brief. We reply within one business day with a plan, or an honest no.

Start a brief See the work